Coinbase + Stand With Crypto FIT21 Campaign

PROJECT OVERVIEW

Strategized and executed a multi-channel campaign with Coinbase and Stand With Crypto to drive consumer support for the FIT21 vote—the landmark market structure bill establishing clear rules for digital assets. Anchored the effort with a high-visibility animated takeover screen, produced a suite of polished digital and print collateral, and ran a targeted Google Ads campaign, all designed to amplify the message that clear regulation keeps American innovation onshore.